New York makes you feel like you can do anything. It’s very cliche but also very true. The city’s creative energy and the perennial positive feedback you receive end up kind of possessing you, and you feel empowered, capable and recharged. That’s exactly how I’ve felt for the last 2 years living there. But, from… Continue reading The start of the freelance phase
Tag: marketing
Living and growing in New York
April 2019 will mark two years since I moved to NYC, first to finish my sabbatical year, then to join Colangelo & Partners’ Influencer Relations team in November of 2017. It’s true that New York traps you. Its rhythm is hectic. But I won’t complain: amidst the craziness of the city, I’ve found time and space… Continue reading Living and growing in New York
Who owns influencer relations?
I guess using the term “influencer relations” instead of “influencer marketing” gives away which side of the industry I find myself at right now. Colangelo & Partners is a very innovative integrated communications agency, but their origin is in Public Relations and I’m part of their Influencer Relations team. Colangelo’s founding team believe that influencer… Continue reading Who owns influencer relations?
Celebrate Earth Day, thrift more
New York is celebrating Earth Day 2018 with beautiful spring weather, streets closed to traffic and open air activities. I celebrated outside with the rest of the city, and then went thrifting. I love fashion, and I love brands, and I used to buy too much. I’ve shifted to conscious consumption over the last few… Continue reading Celebrate Earth Day, thrift more
When brands get influence right: adidas Originals and Daniëlle Cathari
I’ve written about brands that get influence right before. But the adidas Originals x Daniëlle Cathari collaboration is just on a whole other level of getting things right. It was just a coincidence that I listened to this interview with VFILES’ founder Julie Anne Quay just a couple of days before learning about the origin of… Continue reading When brands get influence right: adidas Originals and Daniëlle Cathari
Buy beanies, fight cancer with Love Your Melon
I try to be a responsible consumer. I try to buy less and buy responsibly. So when I received this gift from my sister, I was happy to see that she chose a brand with a cause. Love Your Melon produces and distributes USA-made, high quality beanies and accessories. The company initially began with a “buy… Continue reading Buy beanies, fight cancer with Love Your Melon
Beyoncé is a great name for a beer
Brooklyn-based brewery Lineup Brewing created a Beyoncé-inspired beer, Biëryoncé, without the singer’s permission. ? *shh* did you guys know we’re having our first can release next week? #bïeryoncé Una publicación compartida de Lineup Brewing (@lineupbrewing) el Nov 22, 2017 at 10:57 PST Beyonce is a marketing genius and has built a brand so strong that everything… Continue reading Beyoncé is a great name for a beer
Glossier wants you to be your own body hero
I love Glossier as a brand. They’re purely digital, their narrative and their products are beautifully constructed and they are cool as hell. I liked Glossier a lot even before trying their products, that used to be for sale in the US only (they are sold in Canada and the UK now, with more European… Continue reading Glossier wants you to be your own body hero
Banksy and Las Meninas, by Estrella Galicia
I like to consider Galicia, in north-west Spain, as my adoptive region. Not only because the character and history of its peoples is constantly present in my life thanks to my husband, or because I come back regularly to visit my extended family and friends. I’d say it’s mainly because this region is known for… Continue reading Banksy and Las Meninas, by Estrella Galicia
Data-driven everything: Amazon Books store in NYC
One of the things that is definitely very different in New York, compared to Spain, is the delivery scene. Everything can be delivered to your door, and everything, actually, is. People get everything delivered to their homes or offices: from dinner to groceries to fashion to cleaning products. It’s not that delivery is not common… Continue reading Data-driven everything: Amazon Books store in NYC