Social purpose and beer with BrewDog

BrewDog’s evolution from an anti-marketing brand to a brand that flirts with mainstream advertising has been criticized by the ad industry, and their hits and misses widely reported (this piece analyzing the brand’s body language vs its language is really interesting). Having worked in alcohol PR for the past year and a half, and wanting to make… Continue reading Social purpose and beer with BrewDog

Who owns influencer relations?

Global Social Media Strategy and Content Production for e-Commerce

I guess using the term “influencer relations” instead of “influencer marketing” gives away which side of the industry I find myself at right now. Colangelo & Partners is a very innovative integrated communications agency, but their origin is in Public Relations and I’m part of their Influencer Relations team. Colangelo’s founding team believe that influencer… Continue reading Who owns influencer relations?

Celebrate Earth Day, thrift more

Social Media Strategy for Consumer Goods

New York is celebrating Earth Day 2018 with beautiful spring weather, streets closed to traffic and open air activities. I celebrated outside with the rest of the city, and then went thrifting. I love fashion, and I love brands, and I used to buy too much. I’ve shifted to conscious consumption over the last few… Continue reading Celebrate Earth Day, thrift more

When brands get influence right: adidas Originals and Daniëlle Cathari

I’ve written about brands that get influence right before. But the adidas Originals x Daniëlle Cathari collaboration is just on a whole other level of getting things right. It was just a coincidence that I listened to this interview with VFILES’ founder Julie Anne Quay just a couple of days before learning about the origin of… Continue reading When brands get influence right: adidas Originals and Daniëlle Cathari

Beyoncé is a great name for a beer

Brooklyn-based brewery Lineup Brewing created a Beyoncé-inspired beer, Biëryoncé, without the singer’s permission. ? *shh* did you guys know we’re having our first can release next week? #bïeryoncé Una publicación compartida de Lineup Brewing (@lineupbrewing) el Nov 22, 2017 at 10:57 PST Beyonce is a marketing genius and has built a brand so strong that everything… Continue reading Beyoncé is a great name for a beer

Glossier wants you to be your own body hero

I love Glossier as a brand. They’re purely digital, their narrative and their products are beautifully constructed and they are cool as hell. I liked Glossier a lot even before trying their products, that used to be for sale in the US only (they are sold in Canada and the UK now, with more European… Continue reading Glossier wants you to be your own body hero

Takeouts from Innovation Congress #Innocon NYC 2017

When I planned to attend Innovation Congress, I imagined a day of inspiration. I expected #Innocon to be a conference of ideas, but it was much more: it was a great opportunity to connect with like-minded professionals, to learn about the current state of our industry and to just share my passion for everything digital.… Continue reading Takeouts from Innovation Congress #Innocon NYC 2017

#whorunNYad: Orlando Asson

I try to surround myself with interesting people and love connecting them. That’s why I always ask my interviewees to introduce me to someone else to interview. Shannon is an artist, so it was only natural that she recommended someone with a strong visual sensitivity, and skills to match. Let me introduce you to Orlando Asson.… Continue reading #whorunNYad: Orlando Asson

What’s next in digital, tech and society: #Innocon NYC 2017

Since I moved to NY, I’ve tried to attend every interesting industry event I’ve found. A couple of editions of Design Driven NYC, product management talks, Content Strategy NYC at Huge, Chatbots strategies with Dashbot, women in tech with Microsoft and UN Women, urban mobility with Uber…. On my way to join @TechNYC, @NJTechCouncil and @Uber… Continue reading What’s next in digital, tech and society: #Innocon NYC 2017

Animated photobooths make all parties more instagrammable

Is “animated photobooth” the best way of calling this device? We’ve all seen its resulting product: super creative, full of life party content in the form of short videos or animated images that are widely shared on Instagram. I’ve identified three types: The one in which the subject moves and the camera stays in the same place, shooting consecutive… Continue reading Animated photobooths make all parties more instagrammable