BrewDog’s evolution from an anti-marketing brand to a brand that flirts with mainstream advertising has been criticized by the ad industry, and their hits and misses widely reported (this piece analyzing the brand’s body language vs its language is really interesting). Having worked in alcohol PR for the past year and a half, and wanting to make… Continue reading Social purpose and beer with BrewDog
Tag: reputation
Buy beanies, fight cancer with Love Your Melon
I try to be a responsible consumer. I try to buy less and buy responsibly. So when I received this gift from my sister, I was happy to see that she chose a brand with a cause. Love Your Melon produces and distributes USA-made, high quality beanies and accessories. The company initially began with a “buy… Continue reading Buy beanies, fight cancer with Love Your Melon
The state of influencers in five articles
Influencers, oh, influencers. One of my favorite topics for so many reasons. Everybody’s favorite topic when it comes to discussing overrated professions and overpriced activations. I’ve been reading a lot about the topic these past weeks, and reflecting on my own experience. Here are five articles that cover most of what’s going on with the topic… Continue reading The state of influencers in five articles
Stock photography, Dove and real women: the Image_Hack case study
I’m usually very suspicious with campaign case studies when award season is approaching. And this one hits very close to home given my previous experience with stock photography, creative campaigns and FMCG brands targeting and depicting women. Unilever has done an outstanding awareness job over the years and by now we’re all very familiar with Dove’s brand… Continue reading Stock photography, Dove and real women: the Image_Hack case study
Can fashion lovers be conscious consumers?
How can I be a more conscious and ethical consumer? Consuming only brands that are conscious and ethical, of course. But we all know that’s not easy, especially if we focus on fashion. I love fashion and, as a lover of all things marketing, I love well-constructed brands to the point that they give me… Continue reading Can fashion lovers be conscious consumers?
Quick, it’s moving!
I was on a call conference with a prospect client today. I was telling her about how, back in 2010, Buzz launched the local social media presence of this snack brand after a very viral reputation crisis. I was explaining some of the processes we created, some of the challenges we faced, some of the decisions we took.… Continue reading Quick, it’s moving!