Social purpose and beer with BrewDog

BrewDog’s evolution from an anti-marketing brand to a brand that flirts with mainstream advertising has been criticized by the ad industry, and their hits and misses widely reported (this piece analyzing the brand’s body language vs its language is really interesting). Having worked in alcohol PR for the past year and a half, and wanting to make… Continue reading Social purpose and beer with BrewDog

Celebrate Earth Day, thrift more

Social Media Strategy for Consumer Goods

New York is celebrating Earth Day 2018 with beautiful spring weather, streets closed to traffic and open air activities. I celebrated outside with the rest of the city, and then went thrifting. I love fashion, and I love brands, and I used to buy too much. I’ve shifted to conscious consumption over the last few… Continue reading Celebrate Earth Day, thrift more

When brands get influence right: adidas Originals and Daniëlle Cathari

I’ve written about brands that get influence right before. But the adidas Originals x Daniëlle Cathari collaboration is just on a whole other level of getting things right. It was just a coincidence that I listened to this interview with VFILES’ founder Julie Anne Quay just a couple of days before learning about the origin of… Continue reading When brands get influence right: adidas Originals and Daniëlle Cathari

Buy beanies, fight cancer with Love Your Melon

I try to be a responsible consumer. I try to buy less and buy responsibly. So when I received this gift from my sister, I was happy to see that she chose a brand with a cause. Love Your Melon produces and distributes USA-made, high quality beanies and accessories. The company initially began with a “buy… Continue reading Buy beanies, fight cancer with Love Your Melon

Beyoncé is a great name for a beer

Brooklyn-based brewery Lineup Brewing created a Beyoncé-inspired beer, Biëryoncé, without the singer’s permission. ? *shh* did you guys know we’re having our first can release next week? #bïeryoncé Una publicación compartida de Lineup Brewing (@lineupbrewing) el Nov 22, 2017 at 10:57 PST Beyonce is a marketing genius and has built a brand so strong that everything… Continue reading Beyoncé is a great name for a beer

Glossier wants you to be your own body hero

I love Glossier as a brand. They’re purely digital, their narrative and their products are beautifully constructed and they are cool as hell. I liked Glossier a lot even before trying their products, that used to be for sale in the US only (they are sold in Canada and the UK now, with more European… Continue reading Glossier wants you to be your own body hero

Banksy and Las Meninas, by Estrella Galicia

I like to consider Galicia, in north-west Spain, as my adoptive region. Not only because the character and history of its peoples is constantly present in my life thanks to my husband, or because I come back regularly to visit my extended family and friends. I’d say it’s mainly because this region is known for… Continue reading Banksy and Las Meninas, by Estrella Galicia

Who made my Zubi: responsible bags made in Spain

Zubi bags are 100% Instagram material – maybe even more literally than one can imagine at first glance. The beautiful, hip bags are crafted from quality textiles printed with their creators’ photography. The brand Zubi was created in 2012 by two Spanish sisters. They use their travels as inspiration, and their travel photographs as prints… Continue reading Who made my Zubi: responsible bags made in Spain

What’s next in digital, tech and society: #Innocon NYC 2017

Since I moved to NY, I’ve tried to attend every interesting industry event I’ve found. A couple of editions of Design Driven NYC, product management talks, Content Strategy NYC at Huge, Chatbots strategies with Dashbot, women in tech with Microsoft and UN Women, urban mobility with Uber…. On my way to join @TechNYC, @NJTechCouncil and @Uber… Continue reading What’s next in digital, tech and society: #Innocon NYC 2017

Madrid borrows “City of Love” title from Paris for WorldPride 2017

Madrid, the capital city of Spain, is hosting WorldPride 2017 to celebrate the 40th Anniversary of Spain’s first LGBTIQ Pride parade. Love is love, and the city will be filled with love from all over the world for the festivities. A true “City of Love”. But some other place holds the title already… With the help of Madrid-based… Continue reading Madrid borrows “City of Love” title from Paris for WorldPride 2017