Why I volunteer with Oxfam

Until I lived in New York, I had never been a volunteer before. New York made it easy: I had lots of free time during the last months of my sabbatical, volunteering is really ingrained in the culture and therefore really accessible, and I wanted to contribute to my community. Harlem, the first neighbourhood where… Continue reading Why I volunteer with Oxfam

Celebrate Earth Day, thrift more

Social Media Strategy for Consumer Goods

New York is celebrating Earth Day 2018 with beautiful spring weather, streets closed to traffic and open air activities. I celebrated outside with the rest of the city, and then went thrifting. I love fashion, and I love brands, and I used to buy too much. I’ve shifted to conscious consumption over the last few… Continue reading Celebrate Earth Day, thrift more

10 habits I built on my sabbatical

October 1st, 2017 marked the end of my sabbatical year. It was also the chosen date for the Catalan Referendum. After living in Catalonia for the past 10 years, the situation was heart-wrenching. Many people were hurt, angry, confused. The public opinion was divided. As much as I wanted to celebrate and reflect publicly, I… Continue reading 10 habits I built on my sabbatical

Who made my Zubi: responsible bags made in Spain

Zubi bags are 100% Instagram material – maybe even more literally than one can imagine at first glance. The beautiful, hip bags are crafted from quality textiles printed with their creators’ photography. The brand Zubi was created in 2012 by two Spanish sisters. They use their travels as inspiration, and their travel photographs as prints… Continue reading Who made my Zubi: responsible bags made in Spain

Can fashion lovers be conscious consumers?

How can I be a more conscious and ethical consumer? Consuming only brands that are conscious and ethical, of course. But we all know that’s not easy, especially if we focus on fashion. I love fashion and, as a lover of all things marketing, I love well-constructed brands to the point that they give me… Continue reading Can fashion lovers be conscious consumers?

Responsible fashion vs responsible fashion campaigns

Can marketing change the world? Communication is a reflection of society, but it can certainly choose what to reflect and what not. Fashion plays a big role in the life the consumers, and a massive amount of the global marketing investment is generated by the fashion industry, so fashion plays a key role in improving the world, both… Continue reading Responsible fashion vs responsible fashion campaigns