Living and growing in New York

April 2019 will mark two years since I moved to NYC, first to finish my sabbatical year, then to join Colangelo & Partners’ Influencer Relations team in November of 2017. It’s true that New York traps you. Its rhythm is hectic. But I won’t complain: amidst the craziness of the city, I’ve found time and space… Continue reading Living and growing in New York

#whorunNYad: Orlando Asson

I try to surround myself with interesting people and love connecting them. That’s why I always ask my interviewees to introduce me to someone else to interview. Shannon is an artist, so it was only natural that she recommended someone with a strong visual sensitivity, and skills to match. Let me introduce you to Orlando Asson.… Continue reading #whorunNYad: Orlando Asson

The state of influencers in five articles

Influencers, oh, influencers. One of my favorite topics for so many reasons. Everybody’s favorite topic when it comes to discussing overrated professions and overpriced activations. I’ve been reading a lot about the topic these past weeks, and reflecting on my own experience. Here are five articles that cover most of what’s going on with the topic… Continue reading The state of influencers in five articles

Animated photobooths make all parties more instagrammable

Is “animated photobooth” the best way of calling this device? We’ve all seen its resulting product: super creative, full of life party content in the form of short videos or animated images that are widely shared on Instagram. I’ve identified three types: The one in which the subject moves and the camera stays in the same place, shooting consecutive… Continue reading Animated photobooths make all parties more instagrammable

Transforming the way we travel, from content to community

I’ve been planning my Winter paradise getaway these pasts weeks, researching my destinations, making lists, saving countless links to blog posts and travel guides. While doing my digital marketing publications round-up this morning, I came across this article by The Drum about The Travel Project, this couple of ex BTL agency guys traveling around Asia using… Continue reading Transforming the way we travel, from content to community

Labelling sponsored posts, yes or no?

I’ve said it before: a good influencer campaign does not look like a campaign. It integrates the brand and the influencer’s personality and values so well, that the collaboration looks natural. But that it looks natural does not mean that the nature of the relationship should be hidden: if it fits, why conceal it? If brand and influencer… Continue reading Labelling sponsored posts, yes or no?

Instagram Stories vs Snapchat in 5 thoughts

The world needs more stories “Great stories build relationships and make people care. Those two things are necessary to change anything.” – Shane Snow, Contently Of course it’s a copy of Snapchat: people love Snapchat! “When people first started using a hashtag outside of Twitter, it was a big deal. It’s become universal as a… Continue reading Instagram Stories vs Snapchat in 5 thoughts

3 Instagram influencer campaigns that get digital influence

For me, the key to a successful influencer campaign – on Instagram or elsewhere – is to let influencers be who they are, talk like they talk, do what they do. Your brand’s target follows them for a reason: they love their personalities, their content, their actions. If these fit your brand, you’ve found the… Continue reading 3 Instagram influencer campaigns that get digital influence