Four years of freelancing

May 2023 marks my first 4 years of freelancing. Freelancing through a move across the ocean – from NYC to London. Freelancing through a pandemic. A pandemic pregnancy. A pandemic baby. Freelancing through the first two and a half years of motherhood. Freelancing through shifts in budget allocations from in-person activations to digital. Freelancing through… Continue reading Four years of freelancing

Why I volunteer with Oxfam

Until I lived in New York, I had never been a volunteer before. New York made it easy: I had lots of free time during the last months of my sabbatical, volunteering is really ingrained in the culture and therefore really accessible, and I wanted to contribute to my community. Harlem, the first neighbourhood where… Continue reading Why I volunteer with Oxfam

The start of the freelance phase

New York makes you feel like you can do anything. It’s very cliche but also very true. The city’s creative energy and the perennial positive feedback you receive end up kind of possessing you, and you feel empowered, capable and recharged. That’s exactly how I’ve felt for the last 2 years living there. But, from… Continue reading The start of the freelance phase

Living and growing in New York

April 2019 will mark two years since I moved to NYC, first to finish my sabbatical year, then to join Colangelo & Partners’ Influencer Relations team in November of 2017. It’s true that New York traps you. Its rhythm is hectic. But I won’t complain: amidst the craziness of the city, I’ve found time and space… Continue reading Living and growing in New York

Celebrate Earth Day, thrift more

Social Media Strategy for Consumer Goods

New York is celebrating Earth Day 2018 with beautiful spring weather, streets closed to traffic and open air activities. I celebrated outside with the rest of the city, and then went thrifting. I love fashion, and I love brands, and I used to buy too much. I’ve shifted to conscious consumption over the last few… Continue reading Celebrate Earth Day, thrift more

Buy beanies, fight cancer with Love Your Melon

I try to be a responsible consumer. I try to buy less and buy responsibly. So when I received this gift from my sister, I was happy to see that she chose a brand with a cause. Love Your Melon produces and distributes USA-made, high quality beanies and accessories. The company initially began with a “buy… Continue reading Buy beanies, fight cancer with Love Your Melon

10 habits I built on my sabbatical

October 1st, 2017 marked the end of my sabbatical year. It was also the chosen date for the Catalan Referendum. After living in Catalonia for the past 10 years, the situation was heart-wrenching. Many people were hurt, angry, confused. The public opinion was divided. As much as I wanted to celebrate and reflect publicly, I… Continue reading 10 habits I built on my sabbatical

Data-driven everything: Amazon Books store in NYC

One of the things that is definitely very different in New York, compared to Spain, is the delivery scene. Everything can be delivered to your door, and everything, actually, is. People get everything delivered to their homes or offices: from dinner to groceries to fashion to cleaning products. It’s not that delivery is not common… Continue reading Data-driven everything: Amazon Books store in NYC