Who owns influencers? I wrote this post about integration in influencer marketing 1 year ago. After working in Influencer Relations at a PR agency, and now collaborating with influencer platform Neeuton, I still agree with my 2018 self: integration between digital agencies, creative agencies, PR agencies, influencer agencies and internal departments is key. And platforms… Continue reading Influencer marketing at scale: marketplaces, IRM platforms and Neeuton
Tag: agency
Living and growing in New York
April 2019 will mark two years since I moved to NYC, first to finish my sabbatical year, then to join Colangelo & Partners’ Influencer Relations team in November of 2017. It’s true that New York traps you. Its rhythm is hectic. But I won’t complain: amidst the craziness of the city, I’ve found time and space… Continue reading Living and growing in New York
Who owns influencer relations?
I guess using the term “influencer relations” instead of “influencer marketing” gives away which side of the industry I find myself at right now. Colangelo & Partners is a very innovative integrated communications agency, but their origin is in Public Relations and I’m part of their Influencer Relations team. Colangelo’s founding team believe that influencer… Continue reading Who owns influencer relations?
So what are you doing in NYC?
I’ve lived in NYC for 5 months already, and I’ve loved every single day here. I’m still on sabbatical, which to me means I don’t have any obligations: every day I wake up and do exactly and only what I want. But what do I want? When I worked my 9 to 5 job –… Continue reading So what are you doing in NYC?
#whorunNYad: Elisa Tan
After interviewing June, she connected me with Elisa. I was supposed to meet her for tea at her beloved Bosie, but on my way there I run into Geronimo Ballons’ installation for Squarespace and had to stop and watch her work. I texted Elisa saying I’d be a bit late, and she answered saying “wow” and… Continue reading #whorunNYad: Elisa Tan
#whorunNYad: Javier Ortiz
On one of my first weekends in NY, I met Antonio for drinks in Brooklyn. He said a friend of his, another Spaniard working in advertising, would join us later. “He’s quite popular on Instagram, his engagement rate is pretty high”, Antonio half-joked. I looked him up: his content was a good a mix of… Continue reading #whorunNYad: Javier Ortiz
Career advice from David Droga’s Lion of St. Mark acceptance speech
Last week, at Cannes Lions 2017, David Droga was awarded the Lion of St. Mark, a distinction that recognizes an individual who has made a significant and outstanding contribution to creativity in the ad industry. David started his career in advertising 30 years ago. I received his first Cannes Lion at 19 with OMON Sydney,… Continue reading Career advice from David Droga’s Lion of St. Mark acceptance speech
#whorunNYad: Shannon Ross
After interviewing Antonio, we walked around the R/GA office. I had asked him who I should interview next, so he took me to Shannon’s desk and we interrupted her lunch break. I was immediately impressed by her good vibes and positive attitude. “That’s how you make a difference in the world: with a big smile and lots of good energy”… Continue reading #whorunNYad: Shannon Ross
Madrid borrows “City of Love” title from Paris for WorldPride 2017
Madrid, the capital city of Spain, is hosting WorldPride 2017 to celebrate the 40th Anniversary of Spain’s first LGBTIQ Pride parade. Love is love, and the city will be filled with love from all over the world for the festivities. A true “City of Love”. But some other place holds the title already… With the help of Madrid-based… Continue reading Madrid borrows “City of Love” title from Paris for WorldPride 2017
#whorunNYad: Antonio Guerrero
I met Antonio in Barcelona in 2010, on my first day at Buzz. But I had already heard about his digital projects and attended a couple of editions of the monthly networking event he co-organized, Cava & Twitts. After many meetings, pitches, business flights and taxi rides, we became friends. He moved to New York one year before… Continue reading #whorunNYad: Antonio Guerrero