Until I lived in New York, I had never been a volunteer before. New York made it easy: I had lots of free time during the last months of my sabbatical, volunteering is really ingrained in the culture and therefore really accessible, and I wanted to contribute to my community. Harlem, the first neighbourhood where… Continue reading Why I volunteer with Oxfam
Tag: responsibility
Social purpose and beer with BrewDog
BrewDog’s evolution from an anti-marketing brand to a brand that flirts with mainstream advertising has been criticized by the ad industry, and their hits and misses widely reported (this piece analyzing the brand’s body language vs its language is really interesting). Having worked in alcohol PR for the past year and a half, and wanting to make… Continue reading Social purpose and beer with BrewDog
Celebrate Earth Day, thrift more
New York is celebrating Earth Day 2018 with beautiful spring weather, streets closed to traffic and open air activities. I celebrated outside with the rest of the city, and then went thrifting. I love fashion, and I love brands, and I used to buy too much. I’ve shifted to conscious consumption over the last few… Continue reading Celebrate Earth Day, thrift more
Buy beanies, fight cancer with Love Your Melon
I try to be a responsible consumer. I try to buy less and buy responsibly. So when I received this gift from my sister, I was happy to see that she chose a brand with a cause. Love Your Melon produces and distributes USA-made, high quality beanies and accessories. The company initially began with a “buy… Continue reading Buy beanies, fight cancer with Love Your Melon
10 habits I built on my sabbatical
October 1st, 2017 marked the end of my sabbatical year. It was also the chosen date for the Catalan Referendum. After living in Catalonia for the past 10 years, the situation was heart-wrenching. Many people were hurt, angry, confused. The public opinion was divided. As much as I wanted to celebrate and reflect publicly, I… Continue reading 10 habits I built on my sabbatical
Glossier wants you to be your own body hero
I love Glossier as a brand. They’re purely digital, their narrative and their products are beautifully constructed and they are cool as hell. I liked Glossier a lot even before trying their products, that used to be for sale in the US only (they are sold in Canada and the UK now, with more European… Continue reading Glossier wants you to be your own body hero
Banksy and Las Meninas, by Estrella Galicia
I like to consider Galicia, in north-west Spain, as my adoptive region. Not only because the character and history of its peoples is constantly present in my life thanks to my husband, or because I come back regularly to visit my extended family and friends. I’d say it’s mainly because this region is known for… Continue reading Banksy and Las Meninas, by Estrella Galicia
Career advice from David Droga’s Lion of St. Mark acceptance speech
Last week, at Cannes Lions 2017, David Droga was awarded the Lion of St. Mark, a distinction that recognizes an individual who has made a significant and outstanding contribution to creativity in the ad industry. David started his career in advertising 30 years ago. I received his first Cannes Lion at 19 with OMON Sydney,… Continue reading Career advice from David Droga’s Lion of St. Mark acceptance speech
Stock photography, Dove and real women: the Image_Hack case study
I’m usually very suspicious with campaign case studies when award season is approaching. And this one hits very close to home given my previous experience with stock photography, creative campaigns and FMCG brands targeting and depicting women. Unilever has done an outstanding awareness job over the years and by now we’re all very familiar with Dove’s brand… Continue reading Stock photography, Dove and real women: the Image_Hack case study
Can fashion lovers be conscious consumers?
How can I be a more conscious and ethical consumer? Consuming only brands that are conscious and ethical, of course. But we all know that’s not easy, especially if we focus on fashion. I love fashion and, as a lover of all things marketing, I love well-constructed brands to the point that they give me… Continue reading Can fashion lovers be conscious consumers?