I’ve written about brands that get influence right before. But the adidas Originals x Daniëlle Cathari collaboration is just on a whole other level of getting things right. It was just a coincidence that I listened to this interview with VFILES’ founder Julie Anne Quay just a couple of days before learning about the origin of… Continue reading When brands get influence right: adidas Originals and Daniëlle Cathari
Tag: nyc
Beyoncé is a great name for a beer
Brooklyn-based brewery Lineup Brewing created a Beyoncé-inspired beer, Biëryoncé, without the singer’s permission. ? *shh* did you guys know we’re having our first can release next week? #bïeryoncé Una publicación compartida de Lineup Brewing (@lineupbrewing) el Nov 22, 2017 at 10:57 PST Beyonce is a marketing genius and has built a brand so strong that everything… Continue reading Beyoncé is a great name for a beer
10 habits I built on my sabbatical
October 1st, 2017 marked the end of my sabbatical year. It was also the chosen date for the Catalan Referendum. After living in Catalonia for the past 10 years, the situation was heart-wrenching. Many people were hurt, angry, confused. The public opinion was divided. As much as I wanted to celebrate and reflect publicly, I… Continue reading 10 habits I built on my sabbatical
Glossier wants you to be your own body hero
I love Glossier as a brand. They’re purely digital, their narrative and their products are beautifully constructed and they are cool as hell. I liked Glossier a lot even before trying their products, that used to be for sale in the US only (they are sold in Canada and the UK now, with more European… Continue reading Glossier wants you to be your own body hero
Data-driven everything: Amazon Books store in NYC
One of the things that is definitely very different in New York, compared to Spain, is the delivery scene. Everything can be delivered to your door, and everything, actually, is. People get everything delivered to their homes or offices: from dinner to groceries to fashion to cleaning products. It’s not that delivery is not common… Continue reading Data-driven everything: Amazon Books store in NYC
So what are you doing in NYC?
I’ve lived in NYC for 5 months already, and I’ve loved every single day here. I’m still on sabbatical, which to me means I don’t have any obligations: every day I wake up and do exactly and only what I want. But what do I want? When I worked my 9 to 5 job –… Continue reading So what are you doing in NYC?
#whorunNYad: Rachel Wolff
One of the reasons why I volunteered at Innovation Congress was to meet people like Rachel: talented folks in the digital ad business. She was part of the production team and we shared check-ins, breaks and lunch. She reminded me of many young women I’ve worked with and a little bit of myself when I was her… Continue reading #whorunNYad: Rachel Wolff
#whorunNYad: Elisa Tan
After interviewing June, she connected me with Elisa. I was supposed to meet her for tea at her beloved Bosie, but on my way there I run into Geronimo Ballons’ installation for Squarespace and had to stop and watch her work. I texted Elisa saying I’d be a bit late, and she answered saying “wow” and… Continue reading #whorunNYad: Elisa Tan
#whorunNYad: Javier Ortiz
On one of my first weekends in NY, I met Antonio for drinks in Brooklyn. He said a friend of his, another Spaniard working in advertising, would join us later. “He’s quite popular on Instagram, his engagement rate is pretty high”, Antonio half-joked. I looked him up: his content was a good a mix of… Continue reading #whorunNYad: Javier Ortiz
Takeouts from Innovation Congress #Innocon NYC 2017
When I planned to attend Innovation Congress, I imagined a day of inspiration. I expected #Innocon to be a conference of ideas, but it was much more: it was a great opportunity to connect with like-minded professionals, to learn about the current state of our industry and to just share my passion for everything digital.… Continue reading Takeouts from Innovation Congress #Innocon NYC 2017