BrewDog’s evolution from an anti-marketing brand to a brand that flirts with mainstream advertising has been criticized by the ad industry, and their hits and misses widely reported (this piece analyzing the brand’s body language vs its language is really interesting). Having worked in alcohol PR for the past year and a half, and wanting to make… Continue reading Social purpose and beer with BrewDog
Category: Inspired Strategist
Who owns influencer relations?
I guess using the term “influencer relations” instead of “influencer marketing” gives away which side of the industry I find myself at right now. Colangelo & Partners is a very innovative integrated communications agency, but their origin is in Public Relations and I’m part of their Influencer Relations team. Colangelo’s founding team believe that influencer… Continue reading Who owns influencer relations?
When brands get influence right: adidas Originals and Daniëlle Cathari
I’ve written about brands that get influence right before. But the adidas Originals x Daniëlle Cathari collaboration is just on a whole other level of getting things right. It was just a coincidence that I listened to this interview with VFILES’ founder Julie Anne Quay just a couple of days before learning about the origin of… Continue reading When brands get influence right: adidas Originals and Daniëlle Cathari
Beyoncé is a great name for a beer
Brooklyn-based brewery Lineup Brewing created a Beyoncé-inspired beer, Biëryoncé, without the singer’s permission. ? *shh* did you guys know we’re having our first can release next week? #bïeryoncé Una publicación compartida de Lineup Brewing (@lineupbrewing) el Nov 22, 2017 at 10:57 PST Beyonce is a marketing genius and has built a brand so strong that everything… Continue reading Beyoncé is a great name for a beer
Glossier wants you to be your own body hero
I love Glossier as a brand. They’re purely digital, their narrative and their products are beautifully constructed and they are cool as hell. I liked Glossier a lot even before trying their products, that used to be for sale in the US only (they are sold in Canada and the UK now, with more European… Continue reading Glossier wants you to be your own body hero
Banksy and Las Meninas, by Estrella Galicia
I like to consider Galicia, in north-west Spain, as my adoptive region. Not only because the character and history of its peoples is constantly present in my life thanks to my husband, or because I come back regularly to visit my extended family and friends. I’d say it’s mainly because this region is known for… Continue reading Banksy and Las Meninas, by Estrella Galicia
What’s next in digital, tech and society: #Innocon NYC 2017
Since I moved to NY, I’ve tried to attend every interesting industry event I’ve found. A couple of editions of Design Driven NYC, product management talks, Content Strategy NYC at Huge, Chatbots strategies with Dashbot, women in tech with Microsoft and UN Women, urban mobility with Uber…. On my way to join @TechNYC, @NJTechCouncil and @Uber… Continue reading What’s next in digital, tech and society: #Innocon NYC 2017
Madrid borrows “City of Love” title from Paris for WorldPride 2017
Madrid, the capital city of Spain, is hosting WorldPride 2017 to celebrate the 40th Anniversary of Spain’s first LGBTIQ Pride parade. Love is love, and the city will be filled with love from all over the world for the festivities. A true “City of Love”. But some other place holds the title already… With the help of Madrid-based… Continue reading Madrid borrows “City of Love” title from Paris for WorldPride 2017
Cannes Lions 2017: the digital winners
I have a love/hate relationship with advertising festivals and I know I’m not the only one. I love them because they encourage brands and agencies to unleash creativity, and they gather and present the best of the best in advertising and current creative trends in just one place. I hate how they sometimes reward creativity… Continue reading Cannes Lions 2017: the digital winners
El Sol 2017: the digital winners
El Sol is Spain’s and Latin America’s most important Advertising Festival, known internationally as the Latin American Advertising Festival. The first edition was held in 1986 and, since then, for three days each year, the best and brightest in creativity from Spain, Portugal and Latin America come together in El Sol. Celebrated just weeks before Cannes Lions… Continue reading El Sol 2017: the digital winners