Influencer marketing at scale: marketplaces, IRM platforms and Neeuton

Who owns influencers? I wrote this post about integration in influencer marketing 1 year ago. After working in Influencer Relations at a PR agency, and now collaborating with influencer platform Neeuton, I still agree with my 2018 self: integration between digital agencies, creative agencies, PR agencies, influencer agencies and internal departments is key. And platforms… Continue reading Influencer marketing at scale: marketplaces, IRM platforms and Neeuton

The start of the freelance phase

New York makes you feel like you can do anything. It’s very cliche but also very true. The city’s creative energy and the perennial positive feedback you receive end up kind of possessing you, and you feel empowered, capable and recharged. That’s exactly how I’ve felt for the last 2 years living there. But, from… Continue reading The start of the freelance phase

Living and growing in New York

April 2019 will mark two years since I moved to NYC, first to finish my sabbatical year, then to join Colangelo & Partners’ Influencer Relations team in November of 2017. It’s true that New York traps you. Its rhythm is hectic. But I won’t complain: amidst the craziness of the city, I’ve found time and space… Continue reading Living and growing in New York

Who owns influencer relations?

Global Social Media Strategy and Content Production for e-Commerce

I guess using the term “influencer relations” instead of “influencer marketing” gives away which side of the industry I find myself at right now. Colangelo & Partners is a very innovative integrated communications agency, but their origin is in Public Relations and I’m part of their Influencer Relations team. Colangelo’s founding team believe that influencer… Continue reading Who owns influencer relations?

When brands get influence right: adidas Originals and Daniëlle Cathari

I’ve written about brands that get influence right before. But the adidas Originals x Daniëlle Cathari collaboration is just on a whole other level of getting things right. It was just a coincidence that I listened to this interview with VFILES’ founder Julie Anne Quay just a couple of days before learning about the origin of… Continue reading When brands get influence right: adidas Originals and Daniëlle Cathari

The state of influencers in five articles

Influencers, oh, influencers. One of my favorite topics for so many reasons. Everybody’s favorite topic when it comes to discussing overrated professions and overpriced activations. I’ve been reading a lot about the topic these past weeks, and reflecting on my own experience. Here are five articles that cover most of what’s going on with the topic… Continue reading The state of influencers in five articles

Labelling sponsored posts, yes or no?

I’ve said it before: a good influencer campaign does not look like a campaign. It integrates the brand and the influencer’s personality and values so well, that the collaboration looks natural. But that it looks natural does not mean that the nature of the relationship should be hidden: if it fits, why conceal it? If brand and influencer… Continue reading Labelling sponsored posts, yes or no?

3 Instagram influencer campaigns that get digital influence

For me, the key to a successful influencer campaign – on Instagram or elsewhere – is to let influencers be who they are, talk like they talk, do what they do. Your brand’s target follows them for a reason: they love their personalities, their content, their actions. If these fit your brand, you’ve found the… Continue reading 3 Instagram influencer campaigns that get digital influence