Four years of freelancing

May 2023 marks my first 4 years of freelancing. Freelancing through a move across the ocean – from NYC to London. Freelancing through a pandemic. A pandemic pregnancy. A pandemic baby. Freelancing through the first two and a half years of motherhood. Freelancing through shifts in budget allocations from in-person activations to digital. Freelancing through… Continue reading Four years of freelancing

Influencer marketing at scale: marketplaces, IRM platforms and Neeuton

Who owns influencers? I wrote this post about integration in influencer marketing 1 year ago. After working in Influencer Relations at a PR agency, and now collaborating with influencer platform Neeuton, I still agree with my 2018 self: integration between digital agencies, creative agencies, PR agencies, influencer agencies and internal departments is key. And platforms… Continue reading Influencer marketing at scale: marketplaces, IRM platforms and Neeuton

The start of the freelance phase

New York makes you feel like you can do anything. It’s very cliche but also very true. The city’s creative energy and the perennial positive feedback you receive end up kind of possessing you, and you feel empowered, capable and recharged. That’s exactly how I’ve felt for the last 2 years living there. But, from… Continue reading The start of the freelance phase

Living and growing in New York

April 2019 will mark two years since I moved to NYC, first to finish my sabbatical year, then to join Colangelo & Partners’ Influencer Relations team in November of 2017. It’s true that New York traps you. Its rhythm is hectic. But I won’t complain: amidst the craziness of the city, I’ve found time and space… Continue reading Living and growing in New York

Who owns influencer relations?

Global Social Media Strategy and Content Production for e-Commerce

I guess using the term “influencer relations” instead of “influencer marketing” gives away which side of the industry I find myself at right now. Colangelo & Partners is a very innovative integrated communications agency, but their origin is in Public Relations and I’m part of their Influencer Relations team. Colangelo’s founding team believe that influencer… Continue reading Who owns influencer relations?

When brands get influence right: adidas Originals and Daniëlle Cathari

I’ve written about brands that get influence right before. But the adidas Originals x Daniëlle Cathari collaboration is just on a whole other level of getting things right. It was just a coincidence that I listened to this interview with VFILES’ founder Julie Anne Quay just a couple of days before learning about the origin of… Continue reading When brands get influence right: adidas Originals and Daniëlle Cathari

Beyoncé is a great name for a beer

Brooklyn-based brewery Lineup Brewing created a Beyoncé-inspired beer, Biëryoncé, without the singer’s permission. ? *shh* did you guys know we’re having our first can release next week? #bïeryoncé Una publicación compartida de Lineup Brewing (@lineupbrewing) el Nov 22, 2017 at 10:57 PST Beyonce is a marketing genius and has built a brand so strong that everything… Continue reading Beyoncé is a great name for a beer

Glossier wants you to be your own body hero

I love Glossier as a brand. They’re purely digital, their narrative and their products are beautifully constructed and they are cool as hell. I liked Glossier a lot even before trying their products, that used to be for sale in the US only (they are sold in Canada and the UK now, with more European… Continue reading Glossier wants you to be your own body hero

Data-driven everything: Amazon Books store in NYC

One of the things that is definitely very different in New York, compared to Spain, is the delivery scene. Everything can be delivered to your door, and everything, actually, is. People get everything delivered to their homes or offices: from dinner to groceries to fashion to cleaning products. It’s not that delivery is not common… Continue reading Data-driven everything: Amazon Books store in NYC

#whorunNYad: Rachel Wolff

One of the reasons why I volunteered at Innovation Congress was to meet people like Rachel: talented folks in the digital ad business. She was part of the production team and we shared check-ins, breaks and lunch. She reminded me of many young women I’ve worked with and a little bit of myself when I was her… Continue reading #whorunNYad: Rachel Wolff