Data-driven everything: Amazon Books store in NYC

One of the things that is definitely very different in New York, compared to Spain, is the delivery scene. Everything can be delivered to your door, and everything, actually, is. People get everything delivered to their homes or offices: from dinner to groceries to fashion to cleaning products. It’s not that delivery is not common… Continue reading Data-driven everything: Amazon Books store in NYC

Responsible fashion vs responsible fashion campaigns

Can marketing change the world? Communication is a reflection of society, but it can certainly choose what to reflect and what not. Fashion plays a big role in the life the consumers, and a massive amount of the global marketing investment is generated by the fashion industry, so fashion plays a key role in improving the world, both… Continue reading Responsible fashion vs responsible fashion campaigns