Who owns influencer relations?

Global Social Media Strategy and Content Production for e-Commerce

I guess using the term “influencer relations” instead of “influencer marketing” gives away which side of the industry I find myself at right now. Colangelo & Partners is a very innovative integrated communications agency, but their origin is in Public Relations and I’m part of their Influencer Relations team. Colangelo’s founding team believe that influencer… Continue reading Who owns influencer relations?

When brands get influence right: adidas Originals and Daniëlle Cathari

I’ve written about brands that get influence right before. But the adidas Originals x Daniëlle Cathari collaboration is just on a whole other level of getting things right. It was just a coincidence that I listened to this interview with VFILES’ founder Julie Anne Quay just a couple of days before learning about the origin of… Continue reading When brands get influence right: adidas Originals and Daniëlle Cathari

Beyoncé is a great name for a beer

Brooklyn-based brewery Lineup Brewing created a Beyoncé-inspired beer, Biëryoncé, without the singer’s permission. ? *shh* did you guys know we’re having our first can release next week? #bïeryoncé Una publicación compartida de Lineup Brewing (@lineupbrewing) el Nov 22, 2017 at 10:57 PST Beyonce is a marketing genius and has built a brand so strong that everything… Continue reading Beyoncé is a great name for a beer

Glossier wants you to be your own body hero

I love Glossier as a brand. They’re purely digital, their narrative and their products are beautifully constructed and they are cool as hell. I liked Glossier a lot even before trying their products, that used to be for sale in the US only (they are sold in Canada and the UK now, with more European… Continue reading Glossier wants you to be your own body hero

Banksy and Las Meninas, by Estrella Galicia

I like to consider Galicia, in north-west Spain, as my adoptive region. Not only because the character and history of its peoples is constantly present in my life thanks to my husband, or because I come back regularly to visit my extended family and friends. I’d say it’s mainly because this region is known for… Continue reading Banksy and Las Meninas, by Estrella Galicia

Cannes Lions 2017: the digital winners

I have a love/hate relationship with advertising festivals and I know I’m not the only one. I love them because they encourage brands and agencies to unleash creativity, and they gather and present the best of the best in advertising and current creative trends in just one place. I hate how they sometimes reward creativity… Continue reading Cannes Lions 2017: the digital winners

El Sol 2017: the digital winners

El Sol is Spain’s and Latin America’s most important Advertising Festival, known internationally as the Latin American Advertising Festival. The first edition was held in 1986 and, since then, for three days each year, the best and brightest in creativity from Spain, Portugal and Latin America come together in El Sol. Celebrated just weeks before Cannes Lions… Continue reading El Sol 2017: the digital winners

The state of influencers in five articles

Influencers, oh, influencers. One of my favorite topics for so many reasons. Everybody’s favorite topic when it comes to discussing overrated professions and overpriced activations. I’ve been reading a lot about the topic these past weeks, and reflecting on my own experience. Here are five articles that cover most of what’s going on with the topic… Continue reading The state of influencers in five articles

How I found my career mantra

It was 2013 and I was traveling back from London for work. Like in most return flights, I was equally tired and inspired. This time I had attended a Facebook event for their PMD (Preferred Marketing Developers) Partners, representing Buzz and the tremendous effort we were doing at the time to exceed Facebook’s quality standards in the… Continue reading How I found my career mantra

Stock photography, Dove and real women: the Image_Hack case study

I’m usually very suspicious with campaign case studies when award season is approaching. And this one hits very close to home given my previous experience with stock photography, creative campaigns and FMCG brands targeting and depicting women. Unilever has done an outstanding awareness job over the years and by now we’re all very familiar with Dove’s brand… Continue reading Stock photography, Dove and real women: the Image_Hack case study