Blog

Four years of freelancing

May 2023 marks my first 4 years of freelancing. Freelancing through a move across the ocean – from NYC to London. Freelancing through a pandemic. A pandemic pregnancy. A pandemic baby. Freelancing through the first two and a half years of motherhood. Freelancing through shifts in budget allocations from in-person activations to digital. Freelancing through… Continue reading Four years of freelancing

Why I volunteer with Oxfam

Until I lived in New York, I had never been a volunteer before. New York made it easy: I had lots of free time during the last months of my sabbatical, volunteering is really ingrained in the culture and therefore really accessible, and I wanted to contribute to my community. Harlem, the first neighbourhood where… Continue reading Why I volunteer with Oxfam

Influencer marketing at scale: marketplaces, IRM platforms and Neeuton

Who owns influencers? I wrote this post about integration in influencer marketing 1 year ago. After working in Influencer Relations at a PR agency, and now collaborating with influencer platform Neeuton, I still agree with my 2018 self: integration between digital agencies, creative agencies, PR agencies, influencer agencies and internal departments is key. And platforms… Continue reading Influencer marketing at scale: marketplaces, IRM platforms and Neeuton

Social purpose and beer with BrewDog

BrewDog’s evolution from an anti-marketing brand to a brand that flirts with mainstream advertising has been criticized by the ad industry, and their hits and misses widely reported (this piece analyzing the brand’s body language vs its language is really interesting). Having worked in alcohol PR for the past year and a half, and wanting to make… Continue reading Social purpose and beer with BrewDog

The start of the freelance phase

New York makes you feel like you can do anything. It’s very cliche but also very true. The city’s creative energy and the perennial positive feedback you receive end up kind of possessing you, and you feel empowered, capable and recharged. That’s exactly how I’ve felt for the last 2 years living there. But, from… Continue reading The start of the freelance phase

Living and growing in New York

April 2019 will mark two years since I moved to NYC, first to finish my sabbatical year, then to join Colangelo & Partners’ Influencer Relations team in November of 2017. It’s true that New York traps you. Its rhythm is hectic. But I won’t complain: amidst the craziness of the city, I’ve found time and space… Continue reading Living and growing in New York

Who owns influencer relations?

Global Social Media Strategy and Content Production for e-Commerce

I guess using the term “influencer relations” instead of “influencer marketing” gives away which side of the industry I find myself at right now. Colangelo & Partners is a very innovative integrated communications agency, but their origin is in Public Relations and I’m part of their Influencer Relations team. Colangelo’s founding team believe that influencer… Continue reading Who owns influencer relations?

Celebrate Earth Day, thrift more

Social Media Strategy for Consumer Goods

New York is celebrating Earth Day 2018 with beautiful spring weather, streets closed to traffic and open air activities. I celebrated outside with the rest of the city, and then went thrifting. I love fashion, and I love brands, and I used to buy too much. I’ve shifted to conscious consumption over the last few… Continue reading Celebrate Earth Day, thrift more

When brands get influence right: adidas Originals and Daniëlle Cathari

I’ve written about brands that get influence right before. But the adidas Originals x Daniëlle Cathari collaboration is just on a whole other level of getting things right. It was just a coincidence that I listened to this interview with VFILES’ founder Julie Anne Quay just a couple of days before learning about the origin of… Continue reading When brands get influence right: adidas Originals and Daniëlle Cathari