Christmas, in the agency world, is that crazy period that starts after the Summer holidays. Clients always come first and, before you know it, November 15 comes and the team didn’t have time to plan the agency’s own Christmas campaign.
At Buzz, I lived all kind of campaigns: from the very simple and effective ones to the ones that get more and more complicated (and could keep on growing in complexity were the deadline not a fixed one). And, over my time in the industry, I’ve realized there are 3 main types of agency Christmas campaigns: the one that focuses on the agency’s team, the one that focuses on tech, and the socially responsible one. I’ve done them all and could not tell which one’s my favorite type, and more importantly, which one is the clients’ favorite type. I guess all of them are great ways of communicating the agency’s values and capabilities.
The Drum has shared this agency Christmas campaigns round-up, and these are my favorite ones in each category:
- The team: Isobel’s classic team photo
Isobel has a long tradition of Christmas cards featuring their team. This year’s card shows, one more time, the agency’s fun approach to creativity.Wishing you a merry Christmas from the tips of our toes. #isobellerina pic.twitter.com/pjGsvEy9d3
— isobel creative (@isobelcreative) December 12, 2016
- The charity: Mother London’s Naughty Knitters
Mother London has rebranded to Grandmother London and commissioned a series of knits with a rude, tongue-in-cheek message that are sold at their site. All the proceeds from the sales go to Age UK.
- The tech: AKQA’s The Snow Fox app
AKQA has created a beautiful interactive story that comes to life when kids read it aloud on their app.
More nice Christmas campaigns, put together by Campaign, here.