Christmas in the agency world: charity, teams and tech

Christmas, in the agency world, is that crazy period that starts after the Summer holidays. Clients always come first and, before you know it, November 15 comes and the team didn’t have time to plan the agency’s own Christmas campaign.

At Buzz, I lived all kind of campaigns: from the very simple and effective ones to the ones that get more and more complicated (and could keep on growing in complexity were the deadline not a fixed one). And, over my time in the industry, I’ve realized there are 3 main types of agency Christmas campaigns: the one that focuses on the agency’s team, the one that focuses on tech, and the socially responsible one. I’ve done them all and could not tell which one’s my favorite type, and more importantly, which one is the clients’ favorite type. I guess all of them are great ways of communicating the agency’s values and capabilities.

The Drum has shared this agency Christmas campaigns round-up, and these are my favorite ones in each category:


More nice Christmas campaigns, put together by Campaign, here.