Instagram Stories vs Snapchat in 5 thoughts

The world needs more stories “Great stories build relationships and make people care. Those two things are necessary to change anything.” – Shane Snow, Contently Of course it’s a copy of Snapchat: people love Snapchat! “When people first started using a hashtag outside of Twitter, it was a big deal. It’s become universal as a… Continue reading Instagram Stories vs Snapchat in 5 thoughts

Should my brand be on Snapchat?

Millennials love it. Brands are starting to consider it relevant in their social media (and media) strategy. Marketers still don’t understand it. And a question starts appearing more often in briefs and decks, not as a rhetorical question anymore but finally as a real question that brands are asking their digital agencies: should my brand be on… Continue reading Should my brand be on Snapchat?