Micro-moments and how they reshape the consumer journey

Micro-moments are moments when consumers act on a need, e.g. to learn something, do something, discover something, watch something or buy something. They are¬†predominately mobile moments and should require only a glance to identify and deliver quick information that consumers want to¬†act on immediately. They are, without a doubt, key opportunities for brands to reach… Continue reading Micro-moments and how they reshape the consumer journey