Pókemon Go and its influence in 5 Medium posts

Marketers all over the world have been hypnotised by Pókemon Go’s success since it was launched earlier this month. Many opinions haven been shared about the app and its influence in the digital marketing world. Here are 5 posts I’ve read on Medium this past week that work great as a compilation, because they present different approaches to Pokémon Go’s influence,… Continue reading Pókemon Go and its influence in 5 Medium posts

Micro-moments and how they reshape the consumer journey

Micro-moments are moments when consumers act on a need, e.g. to learn something, do something, discover something, watch something or buy something. They are predominately mobile moments and should require only a glance to identify and deliver quick information that consumers want to act on immediately. They are, without a doubt, key opportunities for brands to reach… Continue reading Micro-moments and how they reshape the consumer journey

What is Dark Social and why does it matter?

Dark social refers to the social sharing of content that occurs outside of what can be measured by web analytics programs. This mostly occurs when a link is sent via online chat or email, rather than shared over a social media platform, from which referrals can be measured. – Techopedia Have you noticed that big… Continue reading What is Dark Social and why does it matter?