What is Dark Social and why does it matter?

Dark social refers to the social sharing of content that occurs outside of what can be measured by web analytics programs. This mostly occurs when a link is sent via online chat or email, rather than shared over a social media platform, from which referrals can be measured. – Techopedia Have you noticed that big… Continue reading What is Dark Social and why does it matter?

Do I still need a landing page if I use Facebook Canvas?

Last February, Facebook officially launched Canvas, “A new space for big ideas on Facebook”. Mobile only, the ad format promised an immersive and expressive experience on Facebook, put at the service of brands to tell their stories and showcase their products. While the format has just been officially launched, Facebook canvas was presented to creatives… Continue reading Do I still need a landing page if I use Facebook Canvas?