#whorunNYad: Tomoko Kuwahara

The first time I visited Pilar Torcal at Huge, she was showing me around the office when we stopped by a wall covered in calligraphy exercises. She showed me hers, and then proudly pointed to a very beautiful composition crafted, in black ink, by one of her colleagues, Tomoko Kuwahara. When I asked Pilar to introduce me to one person that inspired her, I was not surprised when she suggested Tomoko. And I’m happy I can introduce her to you here, with #whorunNYad.

Let me introduce you to Tomoko Kuwahara.

In the creative industry…

Who are you, what do you do and where?

I’m Tomoko Kuwahara. Japan born, Texas raised, Brooklyn residing designer. I create digital products and marketing campaigns as a Senior Art Director at Huge in Brooklyn.

Why do you do what you do?

Because I get sad if I don’t. As long as I can remember, I have always made something — whether that’s drawing, making pottery or lettering. I’m fortunate enough to turn that into my career, and I hope that whatever I design can make people’s lives a little bit simpler, or more fun!

What keeps you inspired?

Nature, people, and other designer/artists — dead or alive. Sometimes I get inspiration when I’m totally bored, so I think it’s important to keep that balance to not overwhelm yourself with sensory esp. living in NY.


What brought you here?

It was only a matter of time that I ended up here. I love the mix of culture and the speed of NYC. Everyone is a transient and co-habitating in this crazy city for this ephemeral moment. I somehow felt very at home in NY since I grew up in the city in Japan. There are so many talented people here who keep me on my toes.

What keeps you sane?

My partner, friends, and going out on nature hikes. I also like to decompress at home with my cat Mochi and many plants that’s slowly making our apartment into a jungle.

Where do you go to get great coffee / drinks?

I don’t normally drink coffee but I treat myself to a delicious cortado sometimes at Burrow in Dumbo. I have been pretty in love with sobacha from Kettl in Williamsburg. It doesn’t have caffeine so I can enjoy it even at night.

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