A pre-roll you can’t skip: Smirnoff’s “We’re open” campaign

We are all the same on the dancefloor.

72andSunny has done it again. Cultural impact on behalf of brands at its best, this time again for Smirnoff UK in the form of a documentary style video that you can’t skip.

The beautiful #deafdancers piece, part of the We’re Open campaign, profiles deaf dancer Chris Fonseca and his deaf dance students, showing how they can, too, feel the beat on the dancefloor.

A bold campaign from strategy to concept to media planning, including the flawless production by Epoch Films. Adweek has the full credits of the campaign.